Jasmine Masih AS Media Blog
Wednesday, 3 April 2013
Evaluation Question 7- Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
For evaluation question 7 i have added annotation's to my final main task explaining what i have done in each frame of my main task and specifically mentioning if we had not used any techniques we have now in our preliminary task. I also explained why we used the different types of shots, angles, editing and music and how it had a special effect for the audience while they watch our opening.
After comparing our preliminary task to our main task, we have made many improvements ranging from our filming skills to our editing skills. The reason for these improvements were we had much more time to plan our story-line, shots and angle, characters, locations, costume and props.
Preliminary Task Criticisms:
- We did not plan our story-line well enough, this was a downturn because people did not understand our story-line until we explained it to them.
- We did not have enough dialogue and sound variations, this really disengaged our audience as a result, because they were unknown of what exactly is going on.
- The amount of shaky camera work during the filming process was a real concern. Once we started filming, the shots were continuously shaking. It looked very unprofessional, but this mistake helped me to learn when construction our main task.
- We had to use repetitive transitions because we didn't take enough shots to make the continuity editing look professional.
- The location's were confusing to the audience because we had to film in school, whereas our location was supposed to portray a prison. This was another downturn from our lack of planning and research
After looking back at our preliminary task, and getting feedback from our peers and teacher on the production, it was clear we had made many mistakes, these ranged from filing skills, shots, angles and location. These mistakes however made us learn and understand and proved a valuable learning curve when constructing our main film opening. We have now all learnt to do planning and research more carefully before producing a piece of work, and to also see if any shots need to be re-filmed. One thing we were all happy with, when viewing our preliminary task was our editing skills, this was because our filming wasn't the best but after editing our piece looked much better than what we had originally filmed. These early learnt editing skills helped massively when editing our main task because we already knew how to do most of the editing with iMovie.
Analyzing AS Main Task- Improvements:
- We used a more unique editing style and also used a variation of shots, this was our unique selling point. We have also highly improved on the aspect of codes and convention of each shot and shot angle compared from our preliminary task. This improvement required us re-filming quite a few times, but the effort paid off in the end.
- We used the tripod at all times, the use of a tripod meant the audience was not distracted by the shaky shots, that appeared during our preliminary task. It made the construction look a lot more professional, and was very easy to set up, and carry.
- Our continuity editing was also improved, and really added to the intensity of the production, this was one of the most challenging aspects I encountered during the editing process.
- We were able to add more music which helped to portray different kinds of atmospheres within different frames, for e.g when we showed the flash back in our main task we added a soundtrack which had the feel of sadness, we found this from 'incomptech' under the feels of sadness and uplifting. The music really created an mystifying atmosphere, which was the primary goal when choosing the specific soundtrack, it formed really well with that specific frame, and faded out into the next soundtrack during the end of that frame.
After conducting this evaluation it is clear to see the huge difference between the two pieces of work. My main task shows a better deal of editing, professionalism, shot composition and camera techniques than my previous preliminary task. Overall AS has highly improved my directing and film production abilities, these skills are highly valuable when i go onto the A2 part of media. With all relevant skills and experience conducted, i am confident to produce and even better piece of work than i already have.
Evaluation Question 6- What have you learnt about technologies from the process of constructing this product?
For evaluation question 6, i have created a tutorial with annotation's explaining what i have learnt about technologies from the process of constructing my main task.
Overall i feel that i have learnt so much in AS media this year, especially because we were not taught this we had to learn for ourselves. I have improves my filming skills to my editing skills and also working with the MAC computers is the biggest improvement i have made in the practical AS Media this year.
Overall i feel that i have learnt so much in AS media this year, especially because we were not taught this we had to learn for ourselves. I have improves my filming skills to my editing skills and also working with the MAC computers is the biggest improvement i have made in the practical AS Media this year.
Evaluation Question 5- How did you attract/address your audience?
For evaluation question 5 i have compared my poster to other psychological horror films. I have also interviewed a range of teenagers to get feedback and reaction after watching our main task.
This is our poster for our short film
For our title font we have used a font called ‘Sliced Juice’ we chose this particular font because it had fading lines which links to our title of our main task which was ‘Hallucinations’ ; the idea that the victim is seeing, hearing and feeling something that is not there. Therefore, this font is giving the audience a fade effect suggesting that perceptions are false.
I edited the background colour on Photoshop; the effect was called a Dream effect which consisted of mixed shades of brown to give a distorted effect. This effect helps accompanying colours of the protagonist appear richer and brighter. Brown has connotations of steadfastness, simplicity, friendliness, dependability, and health, therefore giving the audience a clear picture of my protagonists inner feelings and personality.
After interviewing our target audience, we got honest and reliable feedback that helped us to realize our mistakes but also be happy for what we had constructed. When asked what they would change about the film, most of them answered the acting, this was because they thought that the protagonist didn't look very serious. On the other hand when they were asked if they understood the type of sub genre and if they understood the story-line they were all confident in saying that they understood it straight away because of the voice-overs and dialogue.
This was a girl we interviewed after the showing of our film. Her name is Sadaf Anwar and she is 17 and 6 months old, she is a typical teenager who likes her fashion and education and wants to do well in her life. We chose her as an example because she links with our protagonist who is also Asian and can be fitted well with personality and age. She would be able to understand our protagonist very well because she is in the same age category and most probably has same understandings of what goes on in life. When she was interviewed and asked 'what part of the poster made you come here?' she answered ' i quite liked the dark colour scheme' implying that she is interested in evil, death and overall horror.
This is our poster for our short film
For our title font we have used a font called ‘Sliced Juice’ we chose this particular font because it had fading lines which links to our title of our main task which was ‘Hallucinations’ ; the idea that the victim is seeing, hearing and feeling something that is not there. Therefore, this font is giving the audience a fade effect suggesting that perceptions are false.
I edited the background colour on Photoshop; the effect was called a Dream effect which consisted of mixed shades of brown to give a distorted effect. This effect helps accompanying colours of the protagonist appear richer and brighter. Brown has connotations of steadfastness, simplicity, friendliness, dependability, and health, therefore giving the audience a clear picture of my protagonists inner feelings and personality.
I chose this particular shot composition, which is a mid-long shot because it shows part body language as well as part costume and facial expression. Therefore from this composition the audience can figure out that our protagonist looks distressed and isolated because she is looking down, also the costume of our protagonist is dark consisting mainly of the color black, this colour has connotations of mystery and is also associated with fear and the unknown.
For inspiration of our own poster we looked at "Orphan" which also is just a simple close-up shot of the antagonist at the front showing her expression. We also looked at "Dark Water" poster, which shows the antagonist on a more higher scale from knees to head, after looking at this we also decided to take a mid-long shot of our antagonist 'Leena Wilkes' because we thought it would be better to see part of her body language as well as facial expression and background. We have chosen for our writing to be black and white, this is because it typically connotates the hallucinations swirl which consists of black and white spirals. Also we edited our background on Photoshop to create the old house colour look, this effect denotes depression and loneliness.
We also interviewed our chosen target audience to see what their opinions were on our Main Task, we asked them the following questions:
- Do you think the sub-genre fitted in well with the story-line?
- What part of the poster made you come here today?
- Did you understand that this film was a psychological horror, if not why? and if yes how?
- Is there anything you particularly liked about the film?
- What would you change about this film?
- Would you pay to watch the rest of this film, if not why
After interviewing our target audience, we got honest and reliable feedback that helped us to realize our mistakes but also be happy for what we had constructed. When asked what they would change about the film, most of them answered the acting, this was because they thought that the protagonist didn't look very serious. On the other hand when they were asked if they understood the type of sub genre and if they understood the story-line they were all confident in saying that they understood it straight away because of the voice-overs and dialogue.
Sadaf Anwar
This was a girl we interviewed after the showing of our film. Her name is Sadaf Anwar and she is 17 and 6 months old, she is a typical teenager who likes her fashion and education and wants to do well in her life. We chose her as an example because she links with our protagonist who is also Asian and can be fitted well with personality and age. She would be able to understand our protagonist very well because she is in the same age category and most probably has same understandings of what goes on in life. When she was interviewed and asked 'what part of the poster made you come here?' she answered ' i quite liked the dark colour scheme' implying that she is interested in evil, death and overall horror.
Evaluation Question 4- Who would be the audience for your media product?
Hey! My name's Alina Ray, i'm 17 and 6 months old, and i live in the city of Southampton. I'm a pretty fashionable girl, i absolutely love my fashion; the jewellery, makeup, jeans, converse, denim and most of all everything branded. I enjoy having sleepovers and having nights out with my friends because the night is the best time of day (for me obviously), i also like shopping, my weekly routine is going out shopping with my mates and buying everything i like. I shop at places like New Look, Jack Wills, River Island and Topshop.
I enjoy watching TV drama's such as: Misfits, Hollyoaks, Skins and Eastenders. As well as TV drama's i love my films too, my favorite genre of films are psychological horror, films i have recently watched are: Painless, Maniac and A Fantastic Fear of Everything.
I love R 'n' B and Pop music my favorite artists are Drake, Lil Wayne, Tyga and Rihanna. I keep up-to date on whats new on the charts by listening to Heart FM. I also like recording my own covers for some of the songs that represent my situation, this helps me to express inner feelings.
Take a look at my Facebook Profile...
Evaluation Question 3- What kind of media institution might distribute your media product and why?
For evaluation question 3 i have created a PowerPoint on SlideShare, explaining why Dark Castle Entertainment would distribute my media product and why..
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